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BGaming’s CSR Art Project in Brazil: A New Era of iGaming Community Engagement

Release Date:
March 12, 2025
|
Slots

BGaming, a prominent iGaming content provider, has launched a Corporate Social Responsibility (CSR) initiative in Brazil by partnering with São Paulo’s A7MA Art Institute. This collaboration aims to support local artists and integrate contemporary street culture into the gaming industry.

BGaming Launches a CSR Art Project

A7MA Art Institute: A Hub for Contemporary and Street Art

Founded in 2012, the A7MA Art Institute, pronounced “A Sétima,” is a renowned cultural space and gallery in São Paulo. It brings together artists, canvases, brushes, and creative minds united by a shared passion for amplifying contemporary art deeply influenced by street culture. The gallery has hosted over 30 exhibitions and offers a varied collection of works with a major focus on street art. ​

Elvis Frog in Vegas: BGaming’s Iconic Slot Character

One of BGaming’s most popular slot games is “Elvis Frog in Vegas,” featuring a charismatic frog character inspired by Elvis Presley. This 5-reel, 3-row slot offers players 25 paylines and a chance to win up to 2,500 times their stake. The game includes features like free spins, coin respins, and jackpots, providing an engaging experience for slot enthusiasts. ​

Artistic Collaboration at BiS SiGMA Americas

As part of the CSR initiative, two leading artists from A7MA will create unique artworks to be showcased at BGaming’s stand N80 during the BiS SiGMA Americas event. One artist will craft a vivid recreation of the ‘Elvis Frog in Vegas’ character, while the second will enhance it with unique artistic elements. Additionally, a unique graffiti pattern created by A7MA artists, symbolizing Brazil’s vibrant culture, will serve as the key visual element of BGaming’s presence in São Paulo during the exhibition period. ​

Exhibition at A7MA Gallery

Beyond the event, BGaming is sponsoring an art exhibition at the A7MA Gallery from March 22nd to April 17th, 2025. This exhibition provides local artists with a platform to display their work to a global audience, aligning with BGaming’s broader vision of community engagement through art and gaming. ​

References:

BGaming. (2025). BGaming launches CSR art project in Brazil: https://bgaming.com/news/bgaming-launches-a-csr-art-project-in-brazil

A7MA Art Institute. (2025). About A7MA: https://a7ma.com.br/

BGaming. (2025). Elvis Frog in Vegas – Review & Free Play: https://bgaming.com/games/elvis-frog-in-vegas

iGaming Business. (2025). BGaming launches CSR art project in Brazil: https://igamingbusiness.com/company-news/bgaming-launches-csr-art-project-in-brazil/

Industry Implications
BGaming's initiative exemplifies how the iGaming industry can contribute positively to cultural and community development. By blending gaming elements with local artistic expression, such collaborations can enhance brand image and foster deeper connections with diverse audiences.​
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