Release Date:
March 12, 2025
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In the world of iGaming, trust is a currency more valuable than gold. When you place a bet or choose a partner, behind the glossy interface and generous bonuses there must be a team whose reputation has stood the fire of regulation and time. Transparency in ownership structure, owner experience, and strategic vision directly impact brand stability and the security of your data. Yes, even whether your winnings will be paid without any questions asked.
Founded in 2006, Betway has quickly grown into a global player with licenses in Malta, UK, Sweden and other jurisdictions. Millions of users have received a tool for first-class online sports betting and other gambling options in the iGaming sector. In the article below we will talk about the behind the scenes of the gambling brand: who owns Betway and the company’s goals for the near future.
The actual owner of the Betway gambling brand is the holding company Super Group Ltd. Full legal name: New York – (Business Wire) – Super Group (SGHC) Limited (NYSE:SGHC). The company was founded in the mid-2000s as a strategic project to consolidate iGaming assets. By 2025, a clear vertical of the main activities of the Super Group holding has been formed:
The geography of influence of Super Group Limited continues to expand. The headquarters of the regulated business is located in Europe (Malta), licenses for accepting bets and conducting online gambling have been obtained from the regulatory authorities of the UK (UKGC), Sweden, and Germany.
In Africa, Betway has become synonymous with sports betting on cricket and football in countries such as South Africa, Nigeria, and Kenya. The presence is also growing in America – Ontario (Canada), New Jersey (USA) plus prospects for entering Brazil. Particular focus is on countries with a growing middle class and weak competition. Super Group studies local trends, implements them, and then scales them up.
A well-thought-out strategy for developing and positioning itself in the market has led to the fact that Super Group is not only Betway Owner, but also the owner of a number of other trump cards for influence on the gambling market. The company’s ecosystem includes several well-known brands:
And this is only a part of the brands that Super Group is involved with. At the same time, the holding’s influence on the industry continues to grow. The company helps small operators access Maltese or UK licenses using its infrastructure. It actively fights to promote responsible gaming and introduces advanced marketing tools that can significantly reduce the cost of customer acquisition (CAC).
Public status on the NYSE (since 2021) has turned Super Group not just into one of the iGaming operators, but into an institutional player.
As a logical result – Betway owner net worth grows regularly. Here’s what their 2024 financial statements say (source: supergroup.com):
By its example, Super Group proves that iGaming is not an underground casino, but a technological business with dividends for shareholders.
The history of Betway did not begin in the vastness of Las Vegas or in the City of London. The gambling company was established in 2006 in Malta. The founders were a group of entrepreneurs, including Richard Akitt. By that time, Richard already had experience in dealing with gambling. So he’s like Betway founder, placed emphasis in the company’s development on two trends: the digitalization of sports betting and the globalization of excitement. Below is a brief overview of Betway’s development path:
The CEO of the Super Group holding is Neil Menashe. Betway’s first CEO was Richard Akitt. In 2017, he was replaced in this post by Anthony Werkman. Other top managers were also directly involved in the development and establishment of the brand: Bob Datnall (Adviser to the Board of Directors), Damaris Galea (CFO), Lord St. John (Adviser) and Nick Shepherd (Non-Executive Director). Below is a little more detail about the key positions.
Neil Menashe was born in South Africa. In 1998 he received a chartered accountant degree from the University of Cape Town, and a little later received a bachelor’s degree from the University of South America*. Neil Menashe took his first serious steps in the world of business as a co-founder of Win Technologies, which provided clients with services in the field of Internet marketing, CRM and technology solutions. The company was acquired by Betway Group in 2011 and Neil has since taken on a variety of roles within the business. Now he is the general director (CEO) of the Super Group holding (since 2021).
Neil was able to brilliantly realize his vision of using technology in the world of online games. It was under him that the companies of the Super Group holding implemented the transition from traditional bets to micromarkets (for example, “the next corner in a Brazilian championship match”). He also played a significant role in expanding into other markets by licensing the brand. As of 01/30/2025 Neal Menashe net worth is valued at an impressive $139 million.
*Source: www.sajr.co.za
Educated in South Africa. He has been working in the online gaming industry since 2000. In the companies of the Super Group holding he held the position of Director of Marketing and Operations. Since November 2017 – Chief Executive Officer (CEO) of Betway Group. According to iGamingExpress, he is among the top 100 most influential people in the iGaming industry in 2024.
His management style is characterized as fast, brash, but coldly analytical. Under the leadership of Anthony Werkman, bookmaker Betway has expanded its presence in global markets and significantly improved its financial performance. Successfully managing such a well-known brand could not but affect the financial well-being of the CEO. At the beginning of 2025 Anthony Werkman net worth is valued at more than US$100 million.
Source: asgam.com
Since its appearance in the iGaming industry, Betway has adhered to the principles of openness and legality. The company has licenses from the Malta Gaming Authority, the UK Gambling Commission, regulatory authorities in Sweden, Germany, Canada and several other countries. The brand’s geographic presence is growing. Specialized versions of the official website of Betway UK, Betway Canada, Betway Ireland, Betway Germany, Betway ZA and others have been created.
The main presence of the bookmaker is concentrated in Africa and the Middle East, Europe and North America. How does this work? For example, to find out who owns betway South Africa, refer to the information on the official website. Betway has licensed the brand to local company Raging River Trading (Ppy) Ltd, which holds a South African sports betting license from the Western Cape Gambling and Racing Board (WCGRB). Accordingly, Raging River Trading legally operates the Betway brand on behalf of the parent company.
Some other countries have a similar governance structure. It all depends on the specifics of local regulation of the online gambling market. Betway’s responsible approach to complying with the rules and laws in any new market ensures that every player’s bet is securely protected and all winnings are paid out in full.
The company is firmly on its feet financially and can afford not to reduce marketing costs even as it exits the US sports betting market in the first half of 2024. According to Super Group (NYSE: SGHC) reports, Betway accounts for about 68% of the holding’s revenue. For example, in the third quarter of 2024, Betway’s revenue was €240 million, of which €150 million came from Africa and the Middle East.
In terms of its financial results, Betway continues to approach the leaders. Based on 2023 reporting, the Entain Group holding (Ladbrokes) is noticeably ahead with revenue of $5.1 billion for the year, but Betway is already ahead of another well-known player in Betsson. Such stable performance allowed the Betway Group holding to finish 2024 with record-breaking figures:
It’s obvious that the owner of Betway aims to further develop the bookmaker business. Super Group (NYSE: SGHC) will remain at the helm for the foreseeable future, but interesting rumors arise at varying intervals. For example, about a possible merger with a certain Asian holding, which will allow us to discover such a promising region as Southeast Asia. There may also be changes among management. Anthony Werkman, the current CEO of Betway, would certainly not refuse a seat on the Super Group board of directors.
In 2025, the gambling brand plans to both enter new markets and expand its presence in Africa. This region already generates the majority of the bookmaker’s revenue. In the coming year Betway net worth will grow, because the company’s work plans include increasing financial indicators. Based on the forecasts of the Super Group management, then in 2025 the holding’s output is projected to reach the following figures:
With the operational efficiency that the holding demonstrated in 2024, these tasks look more than achievable.
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